Let’s face it. Customers don’t want to be bombarded with promotional emails, direct mailers and phone calls these days. As wallets are zipped tighter, these marketing tactics actually become a bit more…frustrating. It is time for businesses to go back to word of mouth and a helpful hand to promote themselves.
So how does one spread the word about their business or products without pushy sales tactics? How can you build your brand without sacrificing your reputation as a business of and for the people? The answer is to use promotional items that are subtle, but at the same time they are in the hands or faces of your consumers and potential consumers every day.
What you need most is to establish your logo and brand on simple items that you can hand to your customers and know that they will need, use and share with others. Traditionally, pens and letterhead were the items of choice and while pens still remain one of the top items that consumers like getting for free, there are other options for dropping the subtle not-in-your-face message about your business.
Promotional water bottles or logo waters are a great way to spread the word without saying a word. Promotional water bottle labels are a very inexpensive marketing medium that you can use on the traditional (and less eco-friendly) plastic water bottles or they also work great for the new reusable metal canteen style water bottles. The trick to using this kind of marketing medium is to not blatantly push your brand, but to brand your message to be attractive to everyone.
So, for starters, you can research fundraisers and walks in your area where you could donate your lightly branded water bottles to the participants. So while the logo water has a great focus on the event at hand, your logo and a short message about who provided this awesome gift also appears on the bottle. There is no greater message than one delivered in this fashion.
This doesn’t mean you can’t also provide branded water in your office or store. It is a great idea to get promotional water bottle labels that feature only your brand and distribute them to clients, customers and even the mail man. Anyone who comes through your door has the potential of delivering your message further; you simply need to put it into their hands to share.
If you are running a sales event, have ice cold logo waters on hand for all who stop by. If you are holding a fundraiser or road side clean up, let every volunteer or participant walk away with your brand in their hand. The return on this investment is phenomenal as the price of labels decreases the more you purchase. Buying in bulk is a great way to save. This is also true for purchasing the container too. Whether you are using plastic water bottles or metal canteen or BPA free plastic water bottles, if you buy in bulk you are sure to save more.
Don’t send your potential customers packing with inboxes full of spam or mailboxes stuffed with flyers. Market to your neighbors in a subtle way with promotional water bottles and logo water and take a generous approach to building your brand.
Start to build your brand with
promotional water bottle labels and logo water from the most affordable specialty labels store,
MagnetsAndLabels.com.
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